To achieve this vision, our scientists had to start from scratch by creating new manufacturing processes and formulations to produce special cleaning molecules called bio-surfactant micelles – made from completely bio based sources of common and replenishable stock such as: potatoes, coconut and corn. These micelles were designed to be as small as 1 nanometer in size, or roughly about the size of a dozen atoms in a sphere shape.

The results was pure scientific genius. True green chemical solution that exceeded expectations and broke the performance envelope of existing products, and most importantly for customers to realize these solutions, we managed our prices to be in line or lower than the products we replace.